Print Work

Creative Brief:
Develop and evolve BAU print artefacts. Shipping labels, containers and packaging iconography, including operational design requirements such as factory floor batch labels for outgoing orders, product shipment packaging and internal company branding decals. Posters, office decor and promotional gifts were also part of this mix.

Role:
Designer/ Marketer

Design Thinking:
Each of these items had its own requirements, yet the overall brand had to remain intact. At the same time, the visual identity was growing and evolving into sub-brands, such as DrainEezy, which can be seen featured in the gallery.

Everything from the posters to the factory batch labels was initially driven by marketing goals and targets. The focus was on what information needed to be conveyed and where.

Once I had established the company’s visual identity, I was able to explore the storytelling elements behind the tasks themselves. Take the movie-style posters, for example. I was briefed to create a series of posters that gave individual attention to each flagship product. The official line in the email was: “We need people to stop and stare.”

With that in mind, I drew inspiration from classic layouts and visuals. These were designs that have stood the test of time, combining familiarity with fresh and exciting stories. That was when I came across an old 1970s poster for Dirty Harry. It had a clean, almost clinical layout, highlighting only the most important, dramatic elements: a lone, monochromatic cop standing tall in the street, casting a shadow over a low-resolution thief crawling on the ground, with the iconic quote “Do you feel lucky?” hanging in the air.

It made me think: why can’t anti-pollution products be epic?

I worked with our brand colours and reimagined the stories behind our products as bold, singular square graphics. Taglines and product features took the place of slogans and film credits, turning environmental protection into something striking, cinematic and memorable.