Harry Sabbarton Portfolio 2026

Campaign/ Marketing Suite

Paws and Pastures is a small dog walking business that is looking to expand to a county-wide operation with a view to franchising. They required an omni-channel marketing campaign.

Year

2026

Client

Paws and Pastures

Service

Marketing

Location

Essex

Context | Challenge | Constraints

Context: Small up and coming sole business seeking to expand and wants to present a strong brand identity through a consistent marketing campaign to attract potential franchisees. Challenge: Paws and Pastures was a three person operation, all working from their homes, no existing brand (other than the name), no budget, no existing marketing collateral, just a rough idea of who they want to reach. Everything had to be built from scratch to make the business seem attractive to investors and was immediately published. Constraints: • Solo designer/ marketeer • Small business budget • No existing brand equity • Build and promote as we go!

My Role

I was worked with the team as a solo design resource to refine their brand messaging into visuals that they felt told their story and increased business. The business has incredibly strong testimonials that we used to hone the messaging. Repeated words like 'kindness', 'warmth' and 'adventure' acted as a roadmap for how to build the outreach and promotions online. I designed a full marketing campaign suite with multiple paid ads (video and static), including a new branding identity and system that utilised reusable assets, built to be rolled out across all digital mediums, even after my contract completion.

Campaign Consistency

Process

Every mark started life on paper. I mapped the words people use for Paws and Pastures, kind, soft, outdoorsy and let those associations shape the logo rather than starting from a typeface. The uneven baseline in the wordmark came from thinking about the uneven rhythm of an actual dog walk, a small detail that only makes sense once you've seen the sketch it came from. From there I built out a documented colour and mark system, tested across lockups, badge variations and stickers, before carrying it into the full campaign. Nothing in the final artwork was designed in isolation. Every touchpoint, from the carousel to the banner ad, pulls from the same handful of decisions made on that first system design page.

Decisions

The door shape within the logo came from the negative space inside the H rather than sitting as copy underneath the logo, so the "no borders" idea survives even when the mark shrinks to an app tile or cap embroidery where a full wordmark won't hold.

Sifonn does most of the persuasion work. Training providers usually default to rounded, friendly sans serifs, which was the wrong instinct here. A condensed slab with sharp terminals reads closer to a university crest than a bootcamp logo, and that mattered more than warmth given the client's real differentiator was a 98% pass rate.

Colour took the opposite approach. Charcoal and teal keep the palette from tipping into hazard-sign orange-and-black, while warm sand gives the darker applications room to breathe. Saturation stayed restrained rather than poster-bright, since fabric and print both dull colour in ways screens don't.

Against that restraint, the icon pattern was left deliberately irregular. A perfectly aligned repeat reads as wallpaper; a slightly uneven one reads as art direction, which mattered for a brand with no existing visual equity to lean on.

Started with the tagline, "No Borders. Only Horizons," and let the logo grow out of it, literally.

The opening door reads as the "no borders" idea, a newly unlocked option for prospective students, and it's topped with a rising sun for "only horizons," giving it a glow from inside the doorway.

The bold, overlapping lettering came from wanting the wordmark to feel confident rather than tidy. From there the palette followed the concept: orange and warm sand carry the sun/horizon warmth, deep teal and charcoal ground it so it doesn't tip into feeling like a lifestyle brand. Sifonn for typography, bold, a bit architectural, holds up at icon scale as well as on a letterhead.

Once the system was locked I stress-tested it across applications. Merch, stationery, app icon etc, to make sure the logo and pattern held together outside of a static brand sheet.

Paws Logo Logic

Outcome | Reflection

Outcome: Since the marketing campaign Paws and Pastures books are now full 3 months in advance. They have taken on 2 new investors and have begun to widen their operational territory. All branding has remain intact and in use. Reflection: Looking back, I would've preferred to have been able to have gotten more live footage from actual dog walks, but with time constrains I was forced to animate (real) photos with Ai. Not my personal preference, as I believe in the power and authenticity of an unaltered photo, but timing and deadlines dictated otherwise and so images of the Managing director's dog came into play.

Promo 'Dog Collar' Badge

Tools + Deliverables

Tools: Illustrator, InDesign, Photoshop and Premier Pro. Deliverables: Full brand identity pack Social Media Carousel (x3) Branding Collateral Suite Paid Video Ads Static Social Media Ads Marketing merchandise assets